The New Rules for Resumes

HCnew-resume-rulesRapidly evolving technology and the changing nature of human resource recruiting is changing how you need to approach your resume. Many career experts suggest dumping old standards such as career objectives and one-page resumes.

“The most important thing is to understand that many of the old resume rules don’t apply,” says Kent Lee, a career consultant, blogger on careers and owner of Perfect Resume, a Phoenix-based company.

In this digital age, it’s important to understand what kind of resume catches the attention of a hiring manager.

How to stand out from the crowd

Customize your resume for each job and sprinkle keywords throughout the resume: “Keywords are the most important thing,” says Lee. “They are the key phrases and words that hiring managers are looking for. They act like the gatekeeper. What you want to do is take an SEO (Search Engine Optimization) approach for resume writing. One of the big mistakes people make is not understanding keywords. They are listed in the top three job descriptions and the top three job requirements.”

“(A) key thing to
 understand about these software scanning systems is that they are hungry for
 keywords in your document that match the keywords in the position 
description,” adds Dawn Rasmussen, a career expert and author of “Forget Job Security: Build Your 

Maintain an up-to-date professional online profile: The resume is just one weapon in your job-hunting arsenal. And in the old days it was all you needed to try to get the attention of a hiring manager. Today your online presence could carry as much weight as your resume.

“A majority of recruiters at 
companies of all sizes search the Internet for information about candidates,” says Scott Vedder, author of “Signs of a Great Resume.” Without a strong online profile, he says, you could be missing out on a shot at a job.

Include links to your business-related social networking sites and website: The key word here, as it relates to social networking sites, is “business related.” Everything a potential employer sees about you online should be presented in the most professional light possible. Links to your website and business social networking sites could provide more details about your work and to showcase your portfolio. They also present an opportunity for posting a professionally produced video of yourself.

“It takes more than a paper resume to stand out to a hiring manager with stacks of resumes in their inbox,” says Abby Kohut, a human resources executive, recruiter and author of “Absolutely Abby’s 101 Job Search Secrets.”

Enhance keywords on your resume with concrete achievements: “The best resumes in
 today’s market don’t just focus on keywords and personal brands,” says Vedder. “The 
strongest resumes include specific examples of your achievements, 
particularly those which showcase why you’re the best candidate for the job. 
Use the desired and required qualifications from the job posting as your
 guide to what content you should include.”

Related articles:
The ABCs of SEO-Friendly Resumes
Look Great Online in 3 Steps

Post your resume now!


© Health Callings, Dice Holdings Inc., 2013

About Lekan Oguntoyinbo

Lekan Oguntoyinbo is an award-winning independent journalist specializing in business, healthcare, agriculture and education. A veteran of several major dailies, including the Detroit Free Press and the Cleveland Plain Dealer, his work has appeared in Black Enterprise, Sports Illustrated, the Washington Post, Workforce magazine and Crain's Detroit Business. He holds a master's degree in journalism from the University of Alabama.

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